Nestled in the mountains of Gaopi Town, Dabu County, Meizhou City, in northeastern Guangdong Province, the kiln fires have been passed down for over a thousand years. This region is renowned as China’s "Hometown of Blue and White Porcelain", celebrated since the Song and Yuan dynasties for its pure clay, gentle glazes, and exquisite craftsmanship. In 1986, Gaopi ceramics were presented as national gifts to Queen Elizabeth II of the United Kingdom, serving as an envoy of cultural exchange between China and the world. QianRui Industrial’s production base is rooted in this land rich in ceramic tradition. Here, we do not merely operate a manufacturing facility—we uphold a legacy spanning half a century, a starting point for infusing a seemingly cold industry with humanistic care. We integrate reverence for life, the pursuit of art and a commitment to family heritage into every product, dedicating ourselves to the culture of life preservation so that every act of remembrance finds a warm and dignified vessel.
Since our grandfathers established the first professional funeral urn factory in 1970, we have been deeply connected to ceramics and the culture of life. The early dragon kilns, fired with wood, did not only produce resilient porcelain—they ignited a vision to carry memories and emotions through ceramic art.
When the father’s generation took over, they modernized management while preserving traditional techniques, allowing the enterprise to grow steadily with integrity and warmth.
In 2024, we invested 160 million RMB to build a modern standardized factory in Gaopi Town, Dabu County. With an innovative perspective, we inject personalized expression and humanistic care into our products—from bulk customization to high-end hand-painted private commissions—ensuring that each piece becomes a unique imprint of a life lived.
There was once a touching story: an elderly woman with silver hair came to our factory alone, asking us to customize an urn for her late husband. She told us that her husband had lived a life of integrity and dignity.She hoped we could create an urn decorated with his beloved peony flower and inscribed with his favorite poem. Deeply moved by her devotion, we carefully brought her vision to life. When the grandmother saw the finished piece, she wiped away tears and said, “My dear, this feels just like home. Seeing this urn, it’s as if you never left…” In that moment, we understood deeply—what we make is not merely a container for ashes, but a vessel for a lifetime of love and memory.
We firmly believe that the culture of life industry should not be a cold symbol of ritual, but rather a continuation of emotion and a container of memory.
In 2023, we established a subsidiary in Guangzhou, a hub of economy and trade, and set up an international business office. We are determined to bring our products overseas, allowing the world to experience the essence of Chinese life culture through each piece.
During our research in international markets, we often received feedback from foreign clients who were not only amazed by the refinement of Chinese ceramic art but also deeply moved by the philosophy of life embodied within.
Between the kiln fires of Gaopi Town and the international trade windows of Guangzhou, we build a bridge that safeguards the roots of a millennia-old ceramic craft while sharing China’s life aesthetics—where farewell is conducted with respect, and memory is preserved with love—with the wider world.
We are an enterprise driven by sentiment, pursuing a mission filled with warmth. Leveraging the R&D and production advantages of our own factory, we provide both bulk customization to meet diverse market demands and high-end personalized services.
We believe every life is unique, and its final resting place should be too. We sincerely invite calligraphers, painters, art lovers, and anyone wishing to honor a loved one to visit our factory. Under the guidance of our master artisans, you can personally paint a unique pattern or inscribe a dedicated message for your beloved—or even for yourself. Every stroke can carry remembrance, every detail can be filled with emotion—crafting a truly “warm home” in the most meaningful way.
From our grandfather’s wood-fired dragon kiln to today’s intelligent natural gas kilns, what has changed is the production process; what remains unchanged is our respect for life. Over half a century and three generations, we have transformed a cold industry into a warm enterprise.
Today, QianRui Industrial is not only a manufacturer of urns—we are a brand that integrates culture, art, and heartfelt sentiment. We hope to show the world that Chinese ceramics embody not only exquisite craftsmanship but also profound humanistic care.
The kiln fire burns eternally, and the legacy continues. We will steadfastly continue on this path filled with warmth, allowing the world to feel the depth and tenderness of Chinese life culture—making every farewell a lasting tribute filled with love.
